UTMGuard
Description:
UTMGuard scans your Google Analytics 4 account to find broken or inconsistent UTM parameters in about 60 seconds, offering automated UTM validation (89 rule checks), health scoring, daily/monthly audits and real-time alerts so marketers and agencies can stop losing an estimated 10–15% of budget to tracking errors; the site highlights automated, rule-based analysis and alerts rather than explicit AI/ML or generative AI features, so its value is fast, systematic auditing and monitoring of campaign attribution data rather than AI-driven insights.
A tool that finds and alerts on broken or inconsistent UTM parameters in Google Analytics 4.
Note: This is a Google Colab, meaning that it's not actually a software as a service. Instead it's a series of pre-created codes that you can run without needing to understand how to code.
Note: This is a GitHub repository, meaning that it is code that someone created and made publicly available for anyone to use. These tools could require some knowledge of coding.
Pricing Model:
Paid
Price Unknown / Product Not Launched Yet
This tool offers a free trial!
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Matt's Pick - This tool was selected as one of Matt's Picks!
Note: Matt's picks are tools that Matt Wolfe has personally reviewed in depth and found it to be either best in class or groundbreaking. This does not mean that there aren't better tools available or that the alternatives are worse. It means that either Matt hasn't reviewed the other tools yet or that this was his favorite among similar tools.
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UTMGuard
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A tool that finds and alerts on broken or inconsistent UTM parameters in Google Analytics 4.
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